AT1604 MANAGERIAL ECONOMICS Syllabus

ANNA UNIVERSITY :: CHENNAI 600 025
CURRICULUM 2005 – FULL TIME MODE
M.TECH APPAREL TECHNOLOGY AND MANAGEMENT

AT1604 MANAGERIAL ECONOMICS 3 0 0 100

Aim
To impart knowledge on economic aspects of textile-apparel manufacturing with emphasis on cost, price and profit.

1. DEMAND ANALYSIS AND FORECASTING 9

Demand determinants – Demand distinctions – Demand forecasting-General considerations – Methods of demand forecasting Demand analysed – Elasticity, Measurement and applications.

1. COST ANALYSIS 9

Cost concepts, classifications and determinants – Cost-output relationship – Economies and diseconomies of scale – Cost control and cost reduction.

PRODUCTION AND SUPPLY ANALYSIS 9
Production functions – Supply analysis

1. PRICE AND OUTPUT DECISIONS UNDER DIFFERENT MARKET STRUCTURES 9

Perfect competition – Monopoly and monopsony – Price discrimination – Monopolistic competition – Oligopoly and oligopsony.

1. PRICING POLICIES & PRACTICES 9

Pricing policies – Pricing methods – Specific pricing problems – Price discounts and differentials – Product-line coverage and pricing – Price forecasting.

1. PROFITMANAGEMENT 9

Nature of profit – Measuring accounting profit – Profit policies – Profit planning and forecasting – Cost volume profit analysis.

TOTAL : 45 Hours

TEXT BOOK

1. R.L. Varshney & K.L. Maheshwari, “Managerial economics”, Sultan chand & Sons, New Delhi.

REFERENCE BOOKS

1. G.S. Gupta, “Managerial economics”, Tata McGraw Hill
2. P.L. Mehta, “Managerial economics”, Sultan Chand & Sons.
3. L. Rangarajan, “Principles of Macro economics.